Branded content
Hästens
A portrait film about Hästens’ production in Sweden, hosted by Emil Thorup.
- My role
- Concept, Video production, Stills, Editing, Colour grading
- Client
- Hästens
- Type
- Branded content
The brief
Hästens wanted to tell the story of how its beds are made in Köping, Sweden, without it becoming a product film. With Emil Thorup as host, I produced this documentary-style film. The idea was to let the craftsmanship carry the story: the fabric, the workshop and Emil’s impressions from his visit to the factory.
How I approached it
I filmed on a cinema camera with the available light in the workshop, so the space could look the way it really does. The interview was a conversation rather than a list of questions, and the edit is built around the lines that actually landed — not around a script written in advance.






From the shoot at the Hästens factory in Sweden · photos: Kristoffer Hanghøj
