Branded content

Hästens

A portrait film about Hästens’ production in Sweden, hosted by Emil Thorup.

My role
Concept, Video production, Stills, Editing, Colour grading
Client
Hästens
Type
Branded content

The brief

Hästens wanted to tell the story of how its beds are made in Köping, Sweden, without it becoming a product film. With Emil Thorup as host, I produced this documentary-style film. The idea was to let the craftsmanship carry the story: the fabric, the workshop and Emil’s impressions from his visit to the factory.

How I approached it

I filmed on a cinema camera with the available light in the workshop, so the space could look the way it really does. The interview was a conversation rather than a list of questions, and the edit is built around the lines that actually landed — not around a script written in advance.