Tivoli

Tivoli needed safety information that guests actually notice while they queue. The brief was a set of short animated films for the rides that explain the rules without taking the fun out of the experience.

How I approached it

The films play without sound on screens at the entrance, so everything has to be understood from the pictures alone. That is why the message is carried by animated characters, icons and bold text.

The shared visual language is simple, so the focus stays on the message. The pace is kept high, so the screen catches the eye on the way to the ride.